Career in Digital Marketing is on BOOM irrespective of any other career in an era of Digitization.
A pretty self-explanatory term, Digital marketing is taking the products/services to sell, into the audience to reach a potential customer through the digital medium.
It is not that different from traditional marketing, but the emergence of technology widened the reach and options over traditional marketing methods.
With the rise of social media presence among the people irrespective of class and ethnicity, and any digital medium of television, blogs, and websites available in mobile phones, business conglomerates have recognized the potential of digital marketing.
This might be the reason why Digital Marketing is flourishing as an occupation.
Now there must a big question mark ? in your mind…
What is Digital Marketing????
How it works???
Is it successful???
And lots more………..
What is Digital Marketing?
Digital Marketing is the use of the Internet, mobile, devices, social media, search engines, and other digital channels for advertising your products and service to reach your customers.
It is a reliable way to connect with your customers and keeping the eyes on their needs.
Digital marketing is the method by which a company can initial goods, services, and brands. In this online feature, customers reply more by digital means to search for products.
Advertising through digital means is much more complex than the offline channels.
In order to get the true potential of digital marketing, the businessman has to cultivate to the depth in the vast and entails cross – channel world for finding a good strategy that will make an impact through engagement marketing.
By implementing a well-groomed digital marketing strategy, marketers can make valuable insights into the target audience while opening the door to new methods of customer engagement.
In addition to this, the company can see long and increase retention.
“Digital in nowadays is the core of any business.”
In the upcoming years, it is being analyzed to be a growth of 300 million dollars in this industry.
Lucrative Career Incorporated In Digital Marketing
Owing to the digital medium, Digital marketing has become omnipresent and omnipotent.
This blooming career option has planted its roots in many fields, a few of which are represented below.
Digital Marketing Careers are not limited to the above career choices.
Apart from the above obvious and popular fields, Jobs options spread over a range of other zones like:
- Video and Audio Production
- Interactive technology (such as AI)
- Mobile marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Marketing automation
- Content management and curation
- Copywriting and editing
- Business/marketing strategy
After learning about all the likely job perspectives, it is the obvious following step to choose a niche to specialize in.
In the case of a freshman to the professional world, start with getting training in one or two areas.
But if one is aiming for growth in the management field, a little knowledge of every one of the above-mentioned niches is preferred.
Most Profitable Digital Marketing Niche
1. Advertising & Marketing
Statistically, it is predicted by the Bureau of Labor Statistics an 8% rise in advertising and marketing positions between 2018-2028 and these are the numbers in the minimum range.
Currently, there are more than 30,000 job listings under the category of digital marketing and the companies are expected to spend $150 billion on digital marketing.
With so much money flow and potential numbers, no wonder that this particular field is in exceedingly high demand.
The current trend of digital marketing is focused on a few skills that form a small part of this area
2. SEO & SEM
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) unanimously take the first place in the most demanded digital marketing Skills.
Though to secure a career in this area, instinct rather than a degree is the desired requirement.
Yet there are many specialized academic programs in SEO and SEM catering to the section of people that find strength in having a skill certificate.
3. Social Media Marketing
Social media marketing is next in line in demand.
With social media platforms like Instagram, linked in, Facebook, Tik Tok, and many more flooding the lifestyle of today’s generation, it is no surprise that the companies are using them as a medium of marketing.
There are many people called influencers that have become millionaires using their social media presence as an effective digital marketing tool.
4. UX Designer
Next comes the UX Designer, this niche is responsible for the development of websites and digital marketing applications.
With this area of interest, the companies may prioritize those that possess a professional degree since this is a fairly technical field of interest.
So now, one is aware of the hottest sectors of digital marketing along with all the career choices available under this field.
Choose an area one is passionate about, and dive into this dynamic world of digital marketing.
Skills for Digital Marketing
After a career choice is decided, check whether you have the required skillset and start honing already existing skills and learning the new ones.
The required portfolio for the jobs under Digital Marketing are listed below:
The mentioned skills are quite broad to understand.
Apart from these traits that help in developing an instinct to capture the attention of the clients or customers which is the most desired capability of the digital marketing profession, professional skills for certain areas are necessary to acquire.
So without further ado, start honing these skills to achieve perfection and stay ahead of your peers with the additional knowledge of technicalities on top of a suitable personality and drive to grow in the digital marketing world.
Advance Skills for Digital Marketing
1. Paid Search or Pay Per Click
Paid search means you tender for ads placed in search engine’s sponsored link for keywords related to your business, then you have to give a trifling fee for each click.
It may sound like you have to pay a lot but if a well-trimmed campaign, the opposite will be the result.
Because the customers will see your ads only when they browse the product and services you offer.
Thus the ads placed by you will literally make more than they cost to while placing them.
Paid search marketing is a cheap and expandable form of web marketing designed to connect ads.
2. SEO (Search Engine Optimization)
It is a process by which your website gets organic or unpaid traffic from the search engine result page.
Thus, improve the unpaid results and exclude the direct traffic and the purchase of paid placement.
So, in layman’s language SEO is defined as an effective way that develops long-term success.
With a little knowledge of SEO, you can improve your brand’s search engine ranking in no time.
Search engines offer a better quality of service to their customers. In addition to this, it scrolls down the website to better understand it and put customers friendly sites on top.
There are many benefits of implementing SEO for your business.
By improving your knowledge of SEO, you can work to expand your visibility on search engines and get more potential customers.
By creating more SEO focused content, you can achieve your target organic traffic.
3. Content Marketing
Type of marketing necessitates the formation and exhibition of the online material, which does not symbolize a particular brand but has intentions to stockpile the interest in their products and services.
Increasing brand awareness is not as easy but it can be done easily and well. Content marketing grows your audience.
4. Social Media Marketing
Social media marketing touches on the use of social media platforms and websites to encourage your products and services.
It helps you recognize your goals, engage the audience, and enhance your results.
But everything demands hard work, so for these, first you should place a meaningful social goal, investigate your target audience, demonstrate your metrics, examine your foe, and create your engaging content.
5. Email Marketing
It is an act of sending a mercantile message to a category of people using email.
Every email sent to our customers entails advertisements, request business, or crave sales or donations, is considered as email marketing.
It is a highly effective digital marketing strategy of sending emails to candidates and customers; and turn prospects into customers and one-time buyers into a faithful, raving fan.
Advantage of Email Marketing:
When emailing is done properly, you can expect good returns on investment and even high returns.
You can send emails to those customers who have subscribed for receiving emails.
Emails allow you to reach your customers with customized, pertinent, and zestful messages.
Disadvantage of Email Marketing:
The email marketing encompasses the rejected and spam rate of emails by the consumer email program, negatively affecting the delivery rate by emails.
6. Mobile Marketing
In recent years, people shifted towards the mobile, so, it is a great option do work on.
Mobile marketing is a multichannel digital marketing feature which aims at reaching more target audience on their smartphone, tablets, and other mobile devices through websites, email, SMS and MMS, etc.
It consists of ads that appear on different devices such as mobile, tablet, or smartphone but the formation, customization, and style may differ as different apps offer their own features.
It is quite good as its 98% open rate, 45% of conversation rate, and read within 3 minutes of deployment.
People spend 80% of their mobile using time on the app, so it benefits you more.
Other benefits describe like tablets have 70% more browser sites than the smartphone.
Mobile search is increased nowadays, it took over desktop search.
7. Marketing Automation
Marketing automation is a technology that manages marketing processes and multifunctional campaigns.
It refers to software platforms and technologies designed to marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
Increased marketing efficiency enhance the ability to generate more and better-qualified leads, a multichannel view of prospect behavior, better alignment of sales and marketing goals, improved lead conversion, and ROI
Potential Salary In Digital Marketing
After getting acquainted with the information satisfying one’s passion, it is imperative to know how useful a career choice is digital marketing.
Passion and drive alone do not feed or cover the basic necessities of life. And Digital Marketing is definitely not a disappointing career choice if not a little crazy.
But the interest and demand for the profession is a good compensation for the hard work that goes into it.
Average salaries of the most popular digital marketing jobs are listed below.
All you need to do is check if the already satisfying earnings touch your expectations:
- As a Digital Marketing Manager, fresher’s earn 4 lakhs INR per annum while an experienced manager can draw a minimum of 10 lakh INR annually.
- SEO manager salary ranges from 3 lakhs to 7 lakh INR annually. The numbers presented here are the average income for fresher to veterans in the field.
- An SEM/PPC Expert earns on average 4 lakhs INR at the beginning which can grow to 5 lakh INR per annum and higher gradually.
- For a web designer or developer, one can expect a salary ranging from 3 lakhs to 6 lakhs annually at the beginning on an average.
- Social Media manager can earn 3.5 lakhs to 7 lakhs INR per annum.
- Content writer earns 2.5 lakhs to 5 lakhs INR annually.
These are the salaries currently in the industry when one gets associated with the company.
Benefits of Digital Marketing
There are a lot of freelancing opportunities in the field of digital marketing.
Though a specified amount cannot be named in freelancing, freelancers after some time and experience in the field can afford even an apartment or a dream car.
Along with all these lucrative options, Digital marketing has the advantage of setting up companies with relatively low capital costs.
And not to forget the millions of rupees that the influencers earn acting as ambassadors to famous brands by doing what they love.
Satisfying both the soul and pocket is a rarity of the grown-ups, and that is why digital marketing is a wise choice as a career.
Important Tips to Avail Job In Digital Marketing
Even after having a dazzling skill set, it is useless if the job givers are not aware of it.
Thus market yourself as a great choice for the field of digital marketing by following few tips here:1.
1. Read Everything
Digital marketing is all about sharing knowledge and knowing a little of everything is considered a formidable skill in this field.
2. Start Your Own Blog
Being a kind of mini celebrity is a plus point in this field.
You already have the knowledge and a network that is quite useful to grow in the field.
A blog is also a testament and proof of your capabilities.
3. Do Internship
Having a little experience in the field is always an added advantage.
Already aware of the workings of the industry apart from the skill set you already possess takes you into the top tier of qualified members for digital marketing as a choice career.
4. Find Mentor
In the chosen niche, follow and become a disciple of the veterans of the niche of digital marketing.
You will learn much more in person or from their workings than you ever will from the books or the internet.
Become street smart rather than book smart.
5. Attend Marketing Events & Conferences
This is not only a way to nurture the skills but also in developing a good network.
6. Stay Active On Social Media
Today’s world literally communicated through social media.
The larger the presence in social media, the more chance to get qualified for a digital marketing job offer.
Since you already possess half the knowledge and skills suitable for the job that your social media presence attests to.
Summarizing Pro Tips to Avail Profitable Job
Step 1: Know in which digital marketing area your strength lies in.
Step 2: Collect if possible an entire encyclopedia of information on the chosen niche. With today’s internet-driven generation this is not a hurdle at all.
Step 3: Garner the necessary technical skills in the form of certification for better opportunities.
Step 4: Prepare an admirable resume and portfolio. First impressions are the best and lasting impressions.
Step 5: Now go on a job hunt, which you might not struggle on with the demand in this profession. Or start with freelancing to have better control over your decisions.
You will definitely have a fruitful career if you diligently follow all the above-mentioned steps and nurture your skills.